Financial report Essay Example | Topics and Well Written Essays - 750 words - 1

Financial report - Essay Example The company generates more than $100 billion a year out of its profits (Fallowfleld 10 ). McDonald’s is able to reach out all our clients/customers all the time. The bulk of our company’s communication focuses on the products and sales. The company often varies and communicates frequently with our customers based on the type of calls and messages they write. Instead of using promotions and advertisements, they opted to use newsletters and soft-sell messages send directly to clients. This was McDonald’s business strategy to increase its sales of food and franchise around the globe. This was during the battle for supremacy and competition for survival. Because of this, McDonald’s stock price increased during this period as indicated in the chart below. The success of McDonald was largely because of the supportive and well-guided staff as well as committed in producing better results for the company in the right manner such as executing and operating and implementing innovative technologies and utilizing opportunities available (Grez et al., 9). The table below indicates the strong platform in the financial market that the company has ranking them as the best in the US and the World. McDonald is considered as a member of Franchise major companies in the world. Among them are Starbucks and Pizza Hut as well as KFC. The ideal reasons why they are called Franchise majors are that they control more than 26% of world fast food franchise. The chart below indicates the percentage of the Franchise Majors (Yuece 12). The two biggest competitors are Starbucks and Pizza Hut. As indicated from the table below, McDonald has not been left behind line of the key competitors. The company is always doing well as compared to its industry average in contrast to other essential ratios. The company has a high market capitalization than its industry